The very first artisanal shoe solely made in Italy, conceived via the connection between a man-made intelligence system and the blockchain, developed in Padua by Peron Footwear and EZ Lab, is being introduced on the World AI Cannes Competition.
Let’s see under all the small print.
The AI ballerinas: the Italian masterpiece via blockchain
As anticipated, the creation of Peron Footwear and EZ Lab is a wonderful Italian handmade footwear, the results of the expertise of an organization that has all the time labored for luxurious manufacturers.
Nevertheless, what makes it distinctive is its origin: designed by synthetic intelligence and licensed, at each stage of manufacturing, via blockchain know-how.
This extraordinary mixture is the center of the venture “First handmade shoe designed by AI”.
The consequence comes from the collaboration between Peron Footwear, a footwear firm with an extended historical past within the Riviera del Brenta, and EZ Lab, an progressive Paduan firm specialised in blockchain know-how.
By their Made in Block platform, EZ Lab enhances and protects Made in Italy productions.
The initiative was introduced on the World AI Cannes Competition, a world occasion on synthetic intelligence that occurred from February eighth to tenth, 2024 on the French Riviera, attracting 16 thousand guests from everywhere in the world.
Within the Veneto Area sales space, a pair of handmade ballerinas was exhibited and introduced, based mostly on a design generated by an synthetic intelligence.
This one has been programmed to establish market developments and counsel appropriate fashions for the luxurious sector.
The ballerinas characteristic an NFC tag inside the only, permitting the patron to entry the Local weather Digital Product Passport.
Or reasonably a digital passport that, via synthetic intelligence, gives detailed info on sustainability, traceability, origin, and firm historical past.
Experimentation, creation, transparency and sustainability
Alberto Masenadore, supervisor of Peron Footwear, emphasizes the next:
“These ballerinas characterize the primary results of a brand new line of sneakers designed by synthetic intelligence for our model Through della Paglia. Our creations grace the pink carpets of glamorous occasions worldwide, worn by worldwide music and movie stars, in addition to actual personalities. With the assist of EZ Lab, we needed to leverage AI to acquire beneficial details about buyer wishes, experiment with new designs, and optimize prices and manufacturing processes.”
Alternatively, even Massimo Morbiato, CEO and founding father of EZ Lab, provides:
“The Local weather Digital Product Passport is a revolutionary device, destined to change into necessary within the European Union, which is able to rework communication and belief between manufacturers and customers. Our mission is to assist Made in Italy firms of their digital innovation journey. Our options contribute to enhancing product traceability, combating greenwashing, and selling transparency and sustainability within the provide chain. The venture realized with Peron Footwear represents the world’s first artisanal shoe to mix conventional craftsmanship with probably the most progressive digital applied sciences.”
The digital traceability of Peron Footwear footwear
The revolutionary answer proposed by Peron Footwear finds its roots in a earlier venture of tokenization of the whole manufacturing facility.
In truth, by putting in strategic sensors alongside key factors of manufacturing, each part of the method is fastidiously recorded on the blockchain via the Made in Block platform.
Detailed info is definitely accessible because of the NFC tag embedded within the sole.
This method ensures not solely the traceability and authenticity of the ultimate product, but additionally the sustainability of the uncooked supplies used.
Paint, inside calf leather-based, and vegetable leather-based sole are licensed by the Leather-based Working Group (LWG). Moreover, the NFC tag is related to an NFT (Non Fungible Token), appearing as a digital twin for every pair of sneakers and making certain a novel historical past.
The vast majority of gross sales will happen via e-commerce platforms and metaverse, closing the circle of an progressive chain that mixes superior know-how and high-quality craftsmanship.