Began in 1971 in Seattle, Washington, Starbucks is the second-most prolific quick-service brand in america.
Since then, Starbucks has unfold to over 80 different countries in its mission to serve espresso (or one other beverage of selection) to everybody who walks by means of their doorways.
In spite of everything, that’s their main income stream.
Notice: This income combine is for company-operated shops solely. Moreover, “different” consists of gross sales of packaged and single-serve coffees and teas, serve-ware, and ready-to-drink drinks, amongst different gadgets.
However which areas account for many of the espresso chain’s almost 40,000 places?
We visualize the variety of Starbucks places by nation, as of October 2023, utilizing knowledge from their annual report from the 2023 fiscal yr.
Ranked: International locations With the Most Starbucks Shops
Right here’s a have a look at the variety of Starbucks places around the globe, separated by possession.
Notice: Figures present as of October, 2023. International locations and areas labelled as recognized by firm annual filings. Of the 67 company-operated places listed as “Different”, some or all could belong to the international locations explicitly listed above. Excludes places managed by Siren Retail Group.
The U.S. and China are simply Starbucks’ largest markets, accounting for greater than 61% of all Starbucks places, and still have probably the most shops underneath direct firm management.
Nonetheless, as Starbucks has pursued newer markets in Asia, it has more and more relied on its licensing mannequin to achieve a foothold within the fast service phase.
The corporate’s main focus is to open shops in high-traffic excessive visibility areas, like downtown cores in cities, however that hasn’t stopped it from venturing out into rural countrysides, counting on highway-adjacent heaps to entice a possible buyer in search of a fast brew.
Starbucks Income Mannequin: Firm-Owned Versus Licensed
What does a licensing mannequin do for Starbucks anyway?
In contrast to McDonald’s, Starbucks has a extra centered strategy in its growth. The corporate licenses its model, proprietary merchandise, and operational strategies to third-party operators, with almost an ideal 50/50 break up between company-operated and licensed shops.
This implies licensees don’t have the identical diploma of independence as different chains, and Starbucks has extra management over the looks of its shops, the menu, and different operational features.
In return, Starbucks receives royalties or a share of gross sales from its licensees.
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