Telegram launched a brand new fee system for digital items and companies on the social media platform. Dubbed ‘Telegram Stars,’ the system permits folks to pay for digital merchandise like e-books and on-line programs by way of in-app purchases on Apple and Android.
Telegram CEO Durov mentioned that Telegram Stars presents customers “a option to pay for digital companies in mini-apps.” App builders can withdraw stars earned by their bots in TON, the native token of The Open Community, by means of the crypto change Fragment. They’ll additionally use stars to advertise their apps on Telegram.
Telegram CEO: ‘Stars’ is Apple, Google-compliant
Telegram makes use of net functions that run contained in the messaging platform, that are often known as “mini-apps.” Companies have utilized these mini-apps to promote bodily merchandise on Telegram for a few years, Durov says. Based on the platform, over 400 million folks work together with the apps each month.
The Telegram founder mentioned the service is now being expanded to incorporate funds for digital merchandise in stars, an in-app digital foreign money. In a put up on Telegram, Durov mentioned that Stars complies with Apple and Google’s newest insurance policies on promoting digital items.
“Apple and Google take a 30% fee when customers purchase stars from them, however Telegram will subsidize advertisements bought with Telegram Stars,” – Pavel Durov
Telegram sees a surge in new apps
Telegram has seen a surge in apps constructing on the platform. In January, the tap-to-earn recreation Notcoin launched on the platform and reached a quickfire 35 million customers inside 5 months. Hamster Kombat, one other recreation based mostly on the TON blockchain that enables gamers to earn factors by tapping into its mini-app on Telegram, has amassed greater than 100 million customers.
Durov mentioned mini-apps equivalent to Notcoin and Hamster Kombat develop shortly as a result of customers don’t want to put in them on their units. He revealed plans to convey extra options and performance to Telegram Stars sooner or later, together with items for content material creators. As of writing, the worth of TON is up 4.7% to $7.54 on the day, and it has soared greater than 350% since January.