(Reuters) – Netflix (NASDAQ:) stated on Tuesday that its ad-supported tier now has 70 million month-to-month energetic customers globally, almost doubling the quantity reported earlier this 12 months.
The streaming big is experiencing a quicker fee of adoption for its ad-based plan, priced at $6.99 per 30 days within the U.S., as clients search extra inexpensive choices.
Netflix has stated that over 50% of recent sign-ups for its service are for the ad-supported plan in areas the place it’s out there.
In Might, the corporate reported that this tier had reached 40 million world month-to-month energetic customers.
Netflix has stated earlier it doesn’t anticipate promoting to turn out to be a main development driver till 2026.