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Few issues are extra unwelcome to enterprise capital traders than a down spherical. It’s not simply that elevating cash at a depleted valuation leaves backers worse off. In an business stacked with large personalities, down — and even flat — rounds symbolize a shrinkage of standing too.
For an bold plutocrat like Elon Musk, such issues are arduous to tolerate. His social community X is reportedly trying to increase cash. However from the skin, it’s not apparent the app as soon as referred to as Twitter deserves the next valuation than the $44bn that Musk paid for it in 2022.
For one factor, X made $1.2bn of adjusted ebitda in 2024, Bloomberg has reported — rather less than in 2021. If that grows by a 3rd this 12 months and is valued by traders at 15 instances ebitda, roughly the place Alphabet, Pinterest and Meta Platforms commerce, X will command simply $24bn.
After all, X is a unique beast right this moment. For one factor, it reportedly owns a stake in xAI, a man-made intelligence enterprise Crunchbase values at $50bn. And for one more, numbers solely inform a part of its story. As of late, political affect issues as a lot as metrics reminiscent of “day by day lively customers”, and Musk — an adviser to US President Donald Trump — has a lot.
For an concept of the worth of the Musk halo impact, simply suppose that the banks that financed his takeover in 2022 not too long ago managed to promote giant chunks of the debt that they’d remained saddled with at a small low cost of 97 cents on the greenback.
Even when X have been to recover from the 2022 watermark, traders ought to apply a pinch of salt at any time when a tech firm recouped its former valuation peak. For starters, $44bn in 2022’s cash is not value $44bn. However even with out the time worth of cash, X ought to by now be value far more.
On the time of the buyout, for instance, Twitter’s bankers reckoned that by 2024, based mostly on a a number of of 2025’s estimated revenue, the corporate could be value as much as $67bn. Because it occurs, that’s additionally roughly what it could be value had its worth simply risen according to Google dad or mum Alphabet.

Normally, down rounds at the moment are turning into much less frequent as a share of VC offers, PitchBook knowledge suggests. And it’s attainable to overstate the ignominy of a depleted valuation. Meta Platforms, then Fb, weathered a down spherical in 2009. Its market capitalisation is now greater than 100 instances what it was after that minimize.
Nonetheless Musk, who has suggested X could be worth $1tn, has one thing to show in any future capital elevating. And it could due to this fact be silly to wager towards him. Energy has usurped profitability as a driver of economic worth. What the world’s richest particular person needs has a behavior of coming to cross — whether or not logical or not.
john.foley@ft.com