Metaverse vogue involves Scandinavia! Copenhagen Vogue Week, the premier vogue occasion in Scandinavia, has partnered with luxurious cellular model recreation Drest to reinforce its programming with digital parts. Beginning Monday, August eighth and working by means of Saturday, August twelfth, followers of Copenhagen Vogue Week can model avatars and create streetwear outfits in Drest by means of a sequence of each day in-game challenges. Right here’s what you may anticipate from CFV 2023!
TL;DR:
- Copenhagen Vogue Week collaborates with Drest for metaverse vogue challenges.
- Drest raised $19.1 million to discover Web3 potential with luxurious manufacturers.
- Drest plans to introduce new metaverse options and customizable avatars.
Copenhagen Vogue Week: Metaverse Vogue Insanity Hits 2023 Peak!
The collaboration goals to seize the vitality of Copenhagen Vogue Week, from runway exhibits to avenue model. It should spotlight Nordic manufacturers like Ganni, Stay, Cecilie Bahnsen, and likewise Stine Goya. It goals to do that by integrating model storytelling and customized digital backdrops that includes iconic Danish landmarks.
“In recent times, Copenhagen Vogue Week has established itself as some of the energetic and artistic showcases internationally.” says Lucy Yeomans, founder and CEO of Drest. “It was an incredible alternative for us to permit our viewers to find these purpose-driven Nordic manufacturers. Our model companions worth the inventive execution in Drest and the truth that gaming permits them to achieve a wider, highly-engaged viewers.” she provides.
Every Drest problem requires gamers to model a mannequin avatar with actual luxurious manufacturers round a selected transient or actual world occasion. As soon as accomplished, the neighborhood votes on the ultimate look. Moreover, gamers can earn digital wearables or buy them.
Drest Leads The New Frontier For Vogue’s Digital Future
Whereas not at the moment Web3 enabled, Drest’s collaborations with luxurious manufacturers display the potential for gaming in retail. This additionally contains driving buyer acquisition and engagement. Drest is transferring nearer to Web3, although. In June, the corporate raised $19.1 million, bringing its whole funding to $38.2 million. The funds will help an “developed and metaverse-enabled” model of Drest with new social options and customizable avatars.
Drest plans to attain development by means of its developer ecosystem, advertising, and strategic income streams. It is usually exploring extra Web3 way of life video games. Final 12 months, Drest partnered with Oetker Assortment luxurious inns to make use of iconic properties as backdrops for in-game vogue challenges. This March, Le Bristol additionally launched its first NFT assortment, displaying how Drest supplies an on-ramp to Web3 for luxurious manufacturers.