McDonald’s Singapore has ventured into the metaverse with its new digital atmosphere, “My Glad Place.” This initiative, developed in collaboration with Bandwagon Labs, is accessible by the official McDonald’s app. It gives a singular mix of digital and real-world experiences, with particular advantages for the 2023 Grimace NFTs holders.
“My Glad Place” supplies customers with a spread of interactive actions. They will play video games like Construct-A-Burger, take part in each day contests by the Wheel of Offers characteristic, and even envision future McDonald’s restaurant designs.
IT’S HERE!
We’re thrilled to launch My Glad Place, along with McDonald’s Singapore! Dive into the metaverse the place enjoyable, taste & friendship collide. Be a part of us for interactive video games, unique wearables, & infinite pleasure.
Welcome to your happiest moments!
pic.twitter.com/jXTtBRqjKN
— Bandwagon Labs (@BandwagonLabs) June 6, 2024
Customers may also costume their avatars in McDonald’ s-themed outfits and design their dream eating places. This 3D on-line atmosphere runs on Bandwagon’s BW.LAND expertise, guaranteeing a seamless digital expertise.
By incorporating outstanding pockets internet hosting companies like MetaMask, customers can authenticate their identification and partake in token-gated actions inside the metaverse ecosystem.
This integration permits for a safe and personalised expertise for every participant. The digital world can also be designed to supply tangible rewards, similar to meals offers and prizes, making the expertise much more participating.
Collaboration with Bandwagon Labs and Grimace NFTs
This metaverse initiative builds on the earlier collaboration between McDonald’s Singapore and Bandwagon Labs. Final yr, they launched a sequence of two,000 NFTs that includes the enduring Grimace character. These NFTs are actually an integral a part of “My Glad Place,” providing particular perks to their holders.
Based on Drina Chee, Senior Director of Advertising and marketing & Digital Buyer Expertise at McDonald’s, this digital enterprise goals to boost buyer engagement by providing each day “phygital” rewards – a mix of bodily and digital advantages.
The “My Glad Place” metaverse represents a major step for McDonald’s within the digital panorama. By incorporating pockets internet hosting companies like MetaMask, customers can authenticate their identification and take part in token-gated actions.
This initiative, dwell from June 6 to July 7, may set a precedent for future digital engagements. McDonald’s goals to leverage the potential of metaverse expertise for enhanced fan engagement and buyer retention. The success of this experiment will decide its continuation, probably establishing McDonald’s as a frontrunner in revolutionary digital experiences.
Final yr, McDonald’s Hong Kong stepped into the world of blockchain gaming with the launch of “McNuggets Land” in The Sandbox, an Ethereum-based metaverse recreation.
The launch of “McNuggets Land” was a manner for McDonald’s Hong Kong to interact with its clients and create a singular digital expertise to have a good time the milestone of one in all its hottest menu gadgets.
Fundamental Picture Credit score: Depositphotos