Investing.com — Google (NASDAQ:) has dedicated to introduce main alterations to its procedures for coping with fraudulent opinions about companies and providers, in accordance with an announcement from the UK’s Competitors and Markets Authority (CMA).
Along with this, the tech big has additionally agreed to implement sanctions aimed toward discouraging companies from benefiting from deceitful opinions. This consists of penalizing those that creator pretend or deceptive opinions.
The CMA’s assertion outlines the actions Google will take in opposition to these “rogue reviewers” globally. Such measures embrace deleting the fraudulent opinions and prohibiting the reviewers from posting new ones.
The CMA’s assertion additionally highlighted the numerous influence on-line opinions have on client spending within the UK. The authority estimates that roughly £23 billion of UK client spending might be influenced by these on-line opinions annually.
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