Apple (NASDAQ:AAPL) is reversing course on its method to iPhone textual content messaging — transferring to undertake an ordinary that may make texting between its gadgets and Android (NASDAQ:GOOG) (NASDAQ:GOOGL) gadgets work extra easily, regardless of its earlier opposition.
The corporate will add assist for RCS (Wealthy Communication Companies) messaging subsequent 12 months, after longtime resistance. That is the messaging method utilized by most Android telephones and gadgets, which sports activities added capabilities in comparison with older SMS/MMS messaging requirements.
“Later subsequent 12 months, we shall be including assist for RCS Common Profile, the usual as presently printed by the GSM Affiliation,” Apple mentioned in a press release to media retailers. “We consider RCS Common Profile will supply a greater interoperability expertise when in comparison with SMS or MMS. This may work alongside iMessage, which can proceed to be the very best and most safe messaging expertise for Apple customers.”
Apple’s earlier method was to stay to pushing iMessage options that solely labored with different customers utilizing iMessage. RCS, in the meantime, supplied iMessage-like wealthy options to texts throughout platforms.
Simply final 12 months, Apple (AAPL) CEO Tim Prepare dinner responded to a convention query about including cross-platform RCS assist by urging attendees to purchase iPhones as a substitute.
The transfer got here as a deadline arrived for appeals to the EU’s Digital Markets Act, which enforces key necessities for main corporations to make their providers interoperable.