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Apple (NASDAQ:AAPL) is anticipated to unveil a brand new model of its unique product, the Mac, on Monday night time.
The “Scary Quick” occasion, going down the day earlier than Halloween and the identical week it should report earnings, will possible embody refreshed MacBook Professional laptops and iMac desktops with Apple’s (AAPL) first M3 3-nanometer processors, Bloomberg reported.
These chips are anticipated to be an enchancment when it comes to energy and efficiency over final yr’s M2 line.
Worldwide personal computing gadget shipments declined almost 20% year-over-year within the second quarter of 2023, totaling 89.4M models, in accordance with IDC. It was the sixth consecutive quarter of contraction introduced on by macroeconomic headwinds, weak demand from each the buyer and industrial sectors, and a shift in IT budgets away from gadget purchases. Nonetheless, gross sales are anticipated to start rising subsequent yr.
Apple’s (AAPL) Macs are going through elevated competitors for efficiency energy after Qualcomm not too long ago introduced its personal CPU and Nvidia (NVDA) is reportedly engaged on Arm-based CPUs of its personal.
The corporate unveiled MacBook Professionals with M2 Professional and M2 Max chips earlier this yr and launched its first 15-inch MacBook Air and sooner Mac Studio fashions, in addition to its first Mac Professional that makes use of the corporate’s home-grown chips.
Macs characterize about 10% of Apple’s (AAPL) yearly income.
The Tim Cook dinner-led firm is slated to report fourth-quarter outcomes on November 2. A consensus of analysts estimate that the corporate will earn $1.39 per share on $89.31B in income.