Justin Sullivan
Apple (NASDAQ:AAPL) CEO Tim Prepare dinner mentioned on Friday that the U.S. tech big is rising its funding in synthetic intelligence and expects to rent employees on the expertise within the U.Okay.
“We’re hiring in that space [artificial intelligence], sure, and so I do anticipate [investment] to extend,” Prepare dinner informed the PA information company, in response to the BBC.
Michelle Donelan, U.Okay. Secretary of State for Science, Innovation and Know-how, referred to as Apple’s choice “one other vote of confidence” for the nation’s tech sector.
“Apple’s ongoing funding in sensible British expertise highlights our international credentials as each an AI and expertise superpower,” Donelan wrote in a post on X, formally often known as Twitter.
Apple (AAPL) shares rose 1% in pre-market buying and selling on Friday.
On the corporate’s second-quarter earnings name, Prepare dinner mentioned generative AI, the expertise that has taken the world by storm by way of chatbots akin to ChatGPT, was “very attention-grabbing,” however that warning was wanted.
“I do suppose it is essential to be deliberate and considerate in the way you strategy this stuff,” Prepare dinner mentioned. “And there is numerous points that must be sorted, as is being talked about in numerous completely different locations. However the potential is definitely very attention-grabbing.”
He expanded upon these ideas on the subsequent name, saying the corporate had been doing work throughout AI, together with generative AI, “for years.”
“We will proceed investing and innovating and responsibly advancing our merchandise with these applied sciences with the aim of enriching individuals’s lives,” Prepare dinner mentioned. “And so that is what it is all about for us. And as you already know, we are inclined to announce issues as they arrive to market, and that is our MO, and I might like to stay to that.”