I feel the issues the FTC sees are*) Amazon has an uneven information benefit vs. the retailers it hosts on its platform
*) The uneven information benefit provides Amazon unique entry to a pricing algorithm not obtainable to another service provider on its platform
*) Thus, Amazon’s habits could be legally interpreted as exploitive. Let’s break it down with an instance.Lets say I am a vendor on Amazon and I promote cordless drills. Let’s additional think about that I would prefer to run a little bit experiment; I would prefer to
1) Increase or decrease the value of my cordless drill by some quantity
2) Get REAL TIME, PRECISION DATA illuminating Buyer response to my value change from EVERY OTHER retailer on Amazon that sells cordless drills.Are you able to think about attempting to get that information as an Amazon retailer? What are you going to do…attempt to establish EVERY OTHER retailer of cordless drills on Amazon? Good luck. Get them handy their information over to you? Yeah proper.However Amazon, and ONLY Amazon, can do precisely that; they’ve all their Product owner’s information in a database; all they need to do is question it. They’ve YOUR information, which has been created through your sweat, cash, tears and blood and there is nothing you are able to do about it. So that you and each different retailer of cordless drills on Amazon are, the truth is, being exploited handy over real-time, extraordinarily granular information relating to ALL purchases of cordless drills to the unique advantage of Amazon. In any case, it appears to me that Amazon’s pursuits are hostile to its Retailers’ pursuits, so I am unable to think about doing enterprise with them….oh, proper, forgot. You just about HAVE TO do enterprise with Amazon for those who’re promoting stuff on-line; there is not any viable method to not.
*) The uneven information benefit provides Amazon unique entry to a pricing algorithm not obtainable to another service provider on its platform
*) Thus, Amazon’s habits could be legally interpreted as exploitive. Let’s break it down with an instance.Lets say I am a vendor on Amazon and I promote cordless drills. Let’s additional think about that I would prefer to run a little bit experiment; I would prefer to
1) Increase or decrease the value of my cordless drill by some quantity
2) Get REAL TIME, PRECISION DATA illuminating Buyer response to my value change from EVERY OTHER retailer on Amazon that sells cordless drills.Are you able to think about attempting to get that information as an Amazon retailer? What are you going to do…attempt to establish EVERY OTHER retailer of cordless drills on Amazon? Good luck. Get them handy their information over to you? Yeah proper.However Amazon, and ONLY Amazon, can do precisely that; they’ve all their Product owner’s information in a database; all they need to do is question it. They’ve YOUR information, which has been created through your sweat, cash, tears and blood and there is nothing you are able to do about it. So that you and each different retailer of cordless drills on Amazon are, the truth is, being exploited handy over real-time, extraordinarily granular information relating to ALL purchases of cordless drills to the unique advantage of Amazon. In any case, it appears to me that Amazon’s pursuits are hostile to its Retailers’ pursuits, so I am unable to think about doing enterprise with them….oh, proper, forgot. You just about HAVE TO do enterprise with Amazon for those who’re promoting stuff on-line; there is not any viable method to not.