What are the preferred beers by US era? Visual Capitalist‘s Marcus Lu has delved into the info primarily based on a client survey carried out by YouGov which seems to be at what Millennials, GenX, and Child Boomers prefer to eat probably the most.
The “reputation” metric represents the % of people that had a optimistic opinion of that beer. Word that YouGov surveys are carried out with a consultant pattern of 1,500 respondents.
Overview: Millennials
U.S. millennials seem to favor international beers, with the highest 5 spots taken by Dutch (Heineken) or Mexican beers (Modelo, Corona).
Whereas not precisely a beer, White Claws (which have an identical alcohol content material) claimed sixth place. Arduous seltzers have change into very fashionable in recent times as a result of their number of flavors, enticing packaging, and comparatively low quantity of carbs and energy.
Overview: Gen X
Gen X additionally has a powerful desire for international beers, notably Guinness (enjoyable truth: Over 31 million People declare to be of Irish descent).
Two American beers that weren’t on Millennials’ prime 10 listing are Samuel Adams and Blue Moon.
Samuel Adams is the flagship model of the Boston Beer Firm, named after U.S. Founding Father Samuel Adams. Then again, Blue Moon is a Belgian-style witbier brewed by Molson Coors.
Overview: Child Boomers
Boomers’ prime 10 favourite beers are just like Gen X, with just a few key variations. One is the absence of Modelo, which ranked second and fourth for Millennials and Gen X, respectively.
Modelo (which grew to become America’s best-selling beer in 2023) has centered its promoting efforts on sports activities, which can not attain Boomers as successfully as youthful generations.
An attention-grabbing choose for Boomers is Dos Equis, which is produced by Heineken-owned Cuauhtémoc Moctezuma Brewery. The model gained reputation for its “most attention-grabbing man on this planet” commercials, which ran from 2006 to 2018.
See Extra Beer Graphics 🍺
You should definitely try this graphic which breaks down international beer consumption by nation.
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